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Mohamed Elgohary

Head of Business Development

Yango Play

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Mohamed Elgohary

Head of Business Development

Yango Play

About the speaker

Mohamed Elgohary is the Head of Business Development at Yango Play, a cutting-edge AI-powered entertainment streaming Super App. He oversees the B2B distribution strategy, forging partnerships with leading telecom operators, eCommerce platforms, voucher distributors, and big screen providers across the MENA region.

With a rich background in sales management, partnerships, and commercial operations, Mohamed has successfully led initiatives across the OTT, broadcasting, e-commerce, telecommunications, and retail sectors. He has been instrumental in driving revenue growth for global brands by negotiating and managing key relationships with telecom operators and OEMs in the region. His expertise lies in building strategic alliances, navigating complex commercial deals, and expanding market presence for digital and entertainment platforms

Panels

Telecom operators, OTT & new digital services aggregation

Nisrine Ghazal

VP digital

Rotana Media Services

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Nisrine Ghazal

VP digital

Rotana Media Services

About the speaker

Nisrine Ghazal serves as the Vice President for Digital at Rotana Media and concurrently holds the position of CEO at AdArabia, a recently established advertising sales representative firm specializing in the monetization of CTV, OTT, OLV, and digital linear TV platforms.Nisrine’ responsibilities include driving the Group’s digital strategy, leading digital operations, and spearheading innovations that keep Rotana at the forefront of the evolving media landscape. She is deeply committed to enhancing digital offerings that deliver value to both clients and stakeholders, ensuring sustainable growth in a rapidly changing industry.

Additionally, Nisrine serves as a Board Member of the Interactive Advertising Bureau MENA (IAB MENA),contributing her industry expertise to the region’s digital advertising ecosystem.

Bringing over 25 years of experience in the media and entertainment industry, Nisrine boasts a wealth of expertise and has made significant contributions, particularly in crafting innovative digital strategies and successfully spearheading digital transformation initiatives.

Panels

The transformation of broadcasters to embrace the streaming era

Omar Othman

Director Of Strategic Partnerships

Al Aan TV

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Omar Othman

Director Of Strategic Partnerships

Al Aan TV

About the speaker

Coming soon

Panels

The transformation of broadcasters to embrace the streaming era

Brwa Kyani

Chief Digital Officer

Rudaw Media Network

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Brwa Kyani

Chief Digital Officer

Rudaw Media Network

About the speaker

Brwa Kyani is an accomplished digital media expert and the Chief Digital Officer at Rudaw Media Network. With over 7 years of experience in digital media, social media, and digital journalism, Brwa has demonstrated exceptional leadership and strategic vision. In recognition of his innovative contributions, he was awarded the prestigious American Stevie Award for Best Social Media Manager of the Year in 2023-2024. Under his guidance, Rudaw Media Network achieved a remarkable milestone, amassing 1.7 billion views on Facebook in October 2023. Brwa’s expertise continues to shape the digital landscape, driving impactful engagement and growth.

Panels

The transformation of broadcasters to embrace the streaming era

Heba AlSamt

Digital Media Director For TV & Radio

Dubai Media Incorporated

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Heba AlSamt

Digital Media Director For TV & Radio

Dubai Media Incorporated

About the speaker

Heba AlSamt Arab Women’s Award Winner in Digital Media in 2017 and ASIA’S Most Influential Digital Media Professional in 2015, is the First Emirati Woman to enter the field of digital/ social media in 2009. She entered this field since it’s very beginning started the first social virtual community called “Emiratweet”, which gained huge success and acceptance in the UAE & GCC community. DMI headhunted her after noticing her success in this field, and appointed her to initiate the first digital media department in DMI and in Dubai Government. She took that department from scratch, restructured all it’s digital assets, platforms, apps, websites and social media accounts and took them a new level of professionalism, much higher level of followership and engagement with the UAE and GCC target audience, leading to higher success back to DMI. She also initiated the UAE chapter of the international Social Media Club, and is a member of the MENA chapter. Aside of everything she does, she’s also a consultant, trainer and mentor.

Panels

The transformation of broadcasters to embrace the streaming era

Nadine Samra

Chief Business Officer

Weyyak by ZEE Entertainment

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Nadine Samra

Chief Business Officer

Weyyak by ZEE Entertainment

About the speaker

Nadine Samra, Chief Business Officer for Weyyak by ZEE Entertainment. Awarded “Female broadcast executive of the year” by BroadcastPro. She has launched two OTT Arabic platforms, currently runs “Weyyak.com” and have managed “Shahid.net” earlier in her career. Previously the head of digital operations of MBC Group. Known speaker in MENA region, Leadership Influencer and Leadership executive coach and mentor. She is also the host of one of the top leadership podcasts in Arabic.

Panels

Redefining the UX: Building the optimal personalisation

Karim Morgan

Head of Digital Technology

Asharq News

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Karim Morgan

Head of Digital Technology

Asharq News

About the speaker

Coming soon

Panels

The transformation of broadcasters to embrace the streaming era

Hooman Beheshti

VP of Technology

Fastly

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Hooman Beheshti

VP of Technology

Fastly

About the speaker

Hooman Beheshti is VP of technology at Fastly, where he develops web performance services for the world’s smartest CDN platform. A pioneer in the application acceleration space, Hooman helped design one of the original load balancers at Radware and has held senior technology positions with Strangeloop Networks and Crescendo Networks. He has worked on the core technologies that make the Internet faster for nearly 20 years and is an expert and frequent speaker on load balancing, application performance, and content delivery networks.

Panels

Telecom operators, OTT & new digital services aggregation

Nisrine Ghazal

VP digital

Rotana Media Services

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Nisrine Ghazal

VP digital

Rotana Media Services

About the speaker

Nisrine Ghazal serves as the Vice President for Digital at Rotana Media and concurrently holds the position of CEO at AdArabia, a recently established advertising sales representative firm specializing in the monetization of CTV, OTT, OLV, and digital linear TV platforms.Nisrine’ responsibilities include driving the Group’s digital strategy, leading digital operations, and
spearheading innovations that keep Rotana at the forefront of the evolving media landscape. She is deeply committed to enhancing digital offerings that deliver value to both clients and stakeholders, ensuring sustainable growth in a rapidly changing industry.

Additionally, Nisrine serves as a Board Member of the Interactive Advertising Bureau MENA (IAB MENA),contributing her industry expertise to the region’s digital advertising ecosystem.

Panels

The transformation of broadcasters to embrace the streaming era

Nesma Khalifa

Content Strategist and Business Development Manager

SAWA Entertainment Group

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Nesma Khalifa

Content Strategist and Business Development Manager

SAWA Entertainment Group

About the speaker

Panels

The transformation of broadcasters to embrace the streaming era OTT competition: Is there room for new players? Telecom operators, OTT & new digital services aggregation

Alessandro Masaro

Chief Strategy Officer

STARZPLAY

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Alessandro Masaro

Chief Strategy Officer

STARZPLAY

About the speaker

Alessandro is currently the Chief Strategy Officer at STARZPLAY, in charge of data analytics, business planning, M&A, fundraise and special projects. Alessandro joined the company in 2021 to lead the transformational fundraise where e& Group and ADQ took the majority of STARZPLAY and injected $100m of primary capital to support its growth. After that, Alessandro was key to conceptualise and execute the Sport and Advertising strategy that fuelled STARZPLAY growth in the last 2 years. Before that, Alessandro was a principal investor at Delta Partners Capital, a $200m growth capital fund investing in technology companies across several markets. In his role Alessandro invested in more than 20 companies with several exits including Ciphercloud (acquired by Lookout), Knowlarity (Gupshup), Aricent (Altran) and Virgin Mobile Poland (Play)”

Sami Matri

Country Leader MENA

Orange

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Sami Matri

Country Leader MENA

Orange

About the speaker

Coming soon

Hamid Ouddane

CEO

Babeleye

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Hamid Ouddane

CEO

Babeleye

About the speaker

Coming soon

Khulud Abuhomos

Vice President of Content

STC TV & Jawwy TV

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Khulud Abuhomos

Vice President of Content

STC TV & Jawwy TV

About the speaker