Agenda
Agenda
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Day 1
10 Dec
Opening of registration
10 Dec, 08:30 - 9:25
Welcoming speech
10 Dec, 9:25 - 09:30
The transformation of broadcasters to embrace the streaming era
10 Dec, 09:45 - 10:30
• Changing viewing habits: How to adapt?
• Diversification options
• Advertising and monetization strategies
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Fireside Chat with WSC Sports
10 Dec, 10:30 - 10:50
Moderated by :Remi Olivan – Founder – ELAN Media
Relevance of Pay TV operators
10 Dec, 10:50 - 11:35
• How can Pay TV operators become super-aggregator?
• Is super-aggregation enough to retain subscribers?
• What more can be integrated into the STB experience?
Executive Vice President Ad Sales & Syndication
Zee Entertainment-International Business
Coffee Break
10 Dec, 11:35 - 12:05
Local & Arabic content in MENA: Meeting the demand
10 Dec, 12:05 - 12:50
• Consumer behaviour evolution in MENA
• Impact of streaming giants: competitions versus content acquisition
• Importance of partnerships & co-production
Telecom operators, OTT & new digital services aggregation
10 Dec, 12:50 - 13:40
• OTT & D2C aggregation strategies
• Challenges of OTT aggregation in STB
• Business opportunities in smart home
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Lunch & Networking - sponsored by MMS
10 Dec, 13:40 - 14:40
Redefining the UX: Building the optimal personalisation
10 Dec, 14:40 - 15:25
Harnessing the power of data for a more personalized experience
• Maximizing revenue, reducing cost and elevating user experience
• What technological solution for operators and OTT platforms
OTT competition: Is there room for new players?
10 Dec, 15:25 - 16:10
Is there room for new OTTs in MENA?
• Could advertising revenue support niche OTTs?
• Success key for D2C platforms in MENA
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Vote of Thanks
10 Dec, 16:10 - 16:15
Networking Coffee
10 Dec, 16:15 -